Endorsement of the Stick Your Labels Pledges by Dundee City Council

Click on image to read the pledges more clearly

Yesterday lunchtime, I met Peter Kelly, the Director of The Poverty Alliance who was in Dundee to promote involvement in the Alliance's 'Stick your Labels; Challenge the Stigma of Poverty' campaign.

As a Councillor and Fairness Commissioner, I was pleased to join the Leader of the Administration, Councillor Guild and Councillor Sawers in City Square to symbolically sign the organisational pledges (see above) on behalf of Dundee City Council.

I hope that the Fairness Commission that the Council has established will help the Council and partner organisations to set out clearly our practical contributions towards tackling Poverty in Dundee. In addition that the way we respond to poverty in our city does not stigmatise those people living on the lowest incomes. Finally I think we should be more robust in challenging the negative stereotypes applied to people experiencing poverty and which tend to blame those folk for their situation. This campaign is, I believe, much needed.